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Clout Coffee Blog

Hotel coffee

Hotel coffee

This is an important weekend for my husband and boys. It is opening weekend for rifle season. My boys are avid deer hunters. I'm not much of a deer meat eater but they all love it. 

What do I love about this weekend? I get peace and quiet and time to work. I'm holed up in the hotel updating products on various profiles and working on last details on my book that will be published in 3 weeks. Not to mention, I am enjoying the hot tub and some Evan Williams bourbon. I started my morning with hotel coffee which is only a reminder why I started Clout Coffee. This coffee is just that. It's coffee doing it's purpose. I wanted to create something that would put some umph in your day. That smack on the ass that says "you've got this" 

This break couldn't have come at a better time. With the holiday season approaching a short trip out of town is just what I need to recharge. I love everything I do for business so I never mind working while on a vacation. 

Into my second cup of coffee and my husband texts me to tell me that he left the good coffee in the thermos for me. Granted it was made last night, I'll take it. Thanks, babe. 

I hope your weekend is full of Clout!

XOXO- CS

 

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Taking work home

Taking work home

Hi friends,

It's been quite awhile since I dropped a line to you. Many things have changed with Clout since my last post. One thing that hasn't changed is my desire to put more Clout in your cup. 

We are gearing up for online growth and working toward retail growth of all product lines in Clout. You might have come to know us as a Bourbon Barrel Aged Coffee but we now also age coffee in Rum, Rye and Whisky varieties. 

At the end of last year I made the decision to write a book. A memoir to be exact. In January that adventure began. It has been a rollercoaster of a year, but I am proud to say that my book will be published at the end of this year. More on that later though. I wanted to talk about work and home life. 

Tonight, my oldest son and I were packaging up coffee that is being picked up tomorrow. My younger two boys were home after school and my husband needed to work late too. Knowing that dinner still need to be made and other household details, I packed up our boxes and stamp pad. This is something I can do from home and still make progress at work. 

After making dinner I stamped boxes while I caught up with my husband who also put in a long day at work. While also enjoying some Knob Creek bourbon too ;) 

I'm not going to lie. Building a brand while raising a family is hard. But it is worth it. 

One step at a time. Keep going. No matter what your situation is or what you need to overcome. You can start right now. 

Take your work home. Get it done. Get up tomorrow and keep grinding. 

XOXO - CS 

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A barcode the size of a shot glass?

A barcode the size of a shot glass?

Hi friends,

It's been a hot minute since I've sat down and written on my blog. We've been quite busy working to scale up to bring you more Clout. What a crazy past few months, right?!

Clout moved into new commercial space and we are slowly making progress to get up and running again. Who knew it could cost so much to install some sinks? Ha! 

As you may know, Clout is in a few grocery stores in Omaha and growing. While I've always have UPC codes because we sell on Amazon and online, I've not been able to figure out how to print the bar codes. 

Last night I finally figured it out. But when my bar code printed it was literally as tall as a shot glass. Frustrated and a few shots of bourbon later, I figured it out. And that's what it's all about. 

Start your day with Clout Coffee to "Power Your Grind" and go out there and concur something today. Make today - YOURS!

 

XOXO- CS

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New barrels coming soon - and they aren't just bourbon ;)

New barrels coming soon - and they aren't just bourbon ;)

Hi friends! 

Exciting news to share! We will soon have coffee from a Single Malt Whisky barrel from Brickway and a Templeton Rye barrel of coffee as well. Next in line after that we are back to bourbon with another local distillery in Iowa. Lonely Oak Distillery is worth a whole separate blog post because those guys are the real deal. From the corn to the final product, these guys are true to their brand! I can't wait to try their coffee. 

I look forward to expanding outside bourbon to bring you many more barrel aged coffees. 2020 is going to be a badass year for Clout and we can't wait to share it all with you! 

Cheers! 

XOXO - CS

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Growing this business is barrels of fun!

Growing this business is barrels of fun!

I was recently telling another frazzled business owner to breathe and work through it. Turns out I needed to take my own advice. This is without a doubt a very busy and challenging time. I'd be busy continuing to bag coffee but I knew the website needed an update and I wanted to vent/blog a little while I enjoy a glass or 3 of red wine. Shocker I know. This bourbon gal also likes red wine. 

The growth on Amazon is spectacular. The growth at the retail locations is growing. The growth on my website is tremendous. So much so, that I had to log in and put some things out of stock so I can catch up. I also had to update everyone on barrels. When I logged in to update the site, I was on barrel 12 being "in progress". Currently, barrels 16, 17 and 18 are actually "in progress" :) 

I did a tasting at a Hy-Vee earlier this month and while the coffee was percolating in their break room, I was signing labels. I absolutely love this crazy life and I wouldn't have it any other way. Cheers, friends!

XOXO - CS

 

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Training wheels off - Roasting on our own!

Training wheels off - Roasting on our own!

Hi friends,

It's been 2 months since my last post. For weeks now I've told myself that I need to sit down and update my blog with recent happenings. We've been a bit busy coming into the holiday season! 

So many wonderful changes to tell you about! We welcomed our very first coffee roaster to the business. Black Betty is an Ambex YM-5 and she is helping us scale up our business and reduce costs. We now have our own manufacturing space in LaVista! My husband got an upgrade from CGO (Chief Grinding Officer) to CRO (Chief Roasting Officer). Meanwhile, I'm trying to manage scaling up on a budget. That part sucks, BTW.

While my husband was learning the ins and outs of roasting our coffee, he was told that at some point, he would drop the green beans without having closed the release for roasted beans. Sure enough, a few batches in and green beans dropped into the roaster and immediately into the cooling tray on top of roasted beans that were cooling. Lesson learned. I have to admit, after a long day, all I could do was laugh. Heck, if that's the biggest problem of the day, I call that a good day! 

As we go into the holiday season, I want you all to know how thankful I am for each of you. Consumers, critics, readers, supporters and even haters. I love you all. You are what push me to do more, be more and give more! 

Have an amazing week ahead!

Cheers,

xoxo - CS

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Loyalty is earned.

Loyalty is earned.

Building a loyal brand takes time. It also takes trust, transparency and good intentions. The recent batch of Clout Coffee was a Soldier Valley Bourbon barrel and within hours of announcing the batch of coffee was ready, a very loyal customer to their brand, many states away contacted us about purchasing that specific barrel aged coffee. They noted that they travel an hour each way just to buy that bourbon on base and have for several years. 

Solider Valley Spirits are more than spirits. Faith, family, and service to country is more than a motto to them. It is a way of life. 

That motto shows through in many ways. More so than a loyal fan committing to try my brand because of their brand. I am working diligently to build the same community of enthusiasts. 

Since the coffee has been roasted, more orders have followed. So much so, that we started another barrel which will be ready mid October. 

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