☕ I’m Back at Clout Coffee — Here’s What’s Next for the Brand

By Carole Sprunk, Founder of Clout Coffee

Entrepreneurship has a way of bringing you full circle.

In 2018, I founded Clout Coffee with a vision to create something more than a premium coffee brand. I wanted to build a product and a community centered around ambition, resilience, and the daily grind that comes with pursuing meaningful goals.

Today, I’m excited to share that I have officially returned to Clout Coffee as an equity partner joining Alicia and Brian Jett — and we are entering one of the most exciting growth phases in the company’s history.

The Story Behind Clout Coffee

Clout Coffee was born from my experience as a business owner and brand builder. After years in the magazine publishing and marketing industries, I saw firsthand how driven professionals rely on coffee not just for energy, but as part of their daily ritual.

At the same time, I was fascinated by the craft beverage movement and the depth of flavor created through barrel aging. This led to the creation of our signature barrel-aged coffee process, where small-batch beans are aged in authentic bourbon, whisky, rum, and rye whiskey barrels.

The result is a bold, smooth coffee designed for people who are building businesses, chasing goals, and creating impact.

Our message has always been simple: Power Your Grind.

Why I Came Back

Life and business both involve seasons of growth and transition. After previously stepping away from Clout Coffee, I remained deeply connected to the brand’s mission and its loyal community of customers.

When the opportunity arose to rejoin the company as a partner, it felt like the right moment to bring new energy, new ideas, and renewed strategic focus to the business.

Clout Coffee is more than a product I founded — it represents a belief that ambitious people deserve a brand that understands their mindset.

Our Vision for the Future

As we move forward, our growth goals are clear and intentional.

We are focused on expanding distribution, strengthening our e-commerce presence, and developing strategic collaborations that align with our identity as a barrel-aged specialty coffee brand.

Key areas of growth include:

• Expanding online sales through enhanced digital marketing and SEO
• Launching new limited-release barrel-aged blends
• Building retail and hospitality partnerships
• Hosting sampling events and community experiences
• Growing our network of ambitious customers and collaborators

We also plan to invest heavily in storytelling and content — sharing the entrepreneurial journeys of our customers and partners who embody the Clout mindset.

More Than Coffee — A Community

From the beginning, Clout Coffee has been about connection.

It’s about early mornings, late nights, big risks, and the courage to keep going. It’s about celebrating people who are building something meaningful in their lives and careers.

As we enter this next chapter, I am incredibly grateful for the continued support of our customers, partners, and community.

The grind continues — and the best is still ahead.

Power Your Grind.