Female Founded, Women Owned

In May 2018, three passions converged: a love for coffee, bourbon, and community, giving birth to what is now Clout Coffee. Founder Carole Sprunk envisioned a brand rooted in her passions, aiming to empower and inspire others in their daily lives. Coffee, a universal experience, connects us with family and friends and accompanies us in our solitary moments as we begin our days.

In October 2023, two dedicated couples joined forces to continue this legacy. Operations moved to Hermann, Missouri, where the new owners leveraged their strong connections with local distilleries and vineyards, fostering innovative collaborations and expanding our product offerings. Today, Clout Coffee remains true to its origins as a female-founded and women-owned company. Our artisan coffee beans can be found in local retailers and tasting rooms and are always available online for delivery straight to your door.

Meet the Clout Coffee Team

Alicia Jett, Co-CEO & CHRO

Alicia Jett is a devoted mother of three girls and a resident of Hermann, Missouri, where she lives with her husband, Brian. Originally from Omaha, Nebraska, Alicia moved to Missouri for college, earning her bachelor’s degree in Business Administration and an MBA. With a career in Human Resources, she is passionate about continuous learning and is excited to dive into the coffee business as Co-CEO and CHRO of Clout Coffee. Alicia has served on various charity boards and loves giving back to the community. In her free time, she enjoys family walks and exploring new places with her family. Her favorite mug reads "Hermann: A Town Called Blessed," reflecting her love for her hometown and her adventurous spirit.

Marie Newell, Co-CEO & CMO

Marie Newell moved to Hermann, Missouri, in 2020 with her husband, Clayton, whom she met in college. They have been married since 2009 and have two daughters. Growing up in the St. Louis area and later moving to Troy, Missouri, Marie pursued her BFA in Graphic Design with honors at UCM in Warrensburg. Passionate about helping small businesses succeed through her branding agency, Marie is excited to elevate Clout Coffee alongside friends. She is active in the local community through the chamber and loves connecting with others. Marie enjoys reading, being outdoors, and supporting her family’s hobbies. Her favorite mug, decorated with a hot pink handprint from her youngest, is a testament to her busy life. She looks forward to more travel adventures and exploring new culinary experiences.

Brian R. Jett, CPA, CFP®, CFO

Brian Jett is a proud husband and father of three wonderful girls. A native of St. Louis, Missouri, he moved his family to Hermann in 2022, coinciding with a career shift to real estate after 15 years in public accounting. Brian is a serial entrepreneur, managing several short-term vacation rentals, commercial properties, and a local arcade, Kugelblitz Gaming. His passion for Hermann shines through his involvement in numerous community development and philanthropic initiatives. Currently, he serves as Secretary of Hermann Regional Economic Development, Treasurer of the Showboat Community Theatre, and Treasurer of the Beloved Pawn Youth Center. Brian’s dedication to his community and family is evident in his many roles and his enthusiastic support for Clout Coffee.

Clayton Newell, COO

Clayton Newell is a dedicated husband and father of two daughters, living in Hermann, Missouri, with his wife, Marie. Born and raised on a horse farm near Kansas City, Missouri, Clayton began his entrepreneurial journey with a mobile DJ business at 16. He met Marie during their freshman year of college in Warrensburg, Missouri. After various roles in business management, sales, and development, they moved to Hermann, where Clayton founded Lionheart Whiskey Co., a craft distillery. Clayton’s commitment to his community earned him the “Distinguished Volunteer Award” from the Chamber of Commerce. He serves on the board of the local youth center and the city’s board of adjustments. Clayton’s faith and family are his greatest passions, and he dedicates his spare time to his wife and daughters, enjoying adventures and vacations together.